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Tgt 2.1m as Title Sponsors of The Sports Zone at Madame Tussauds

Provided by Merlin Entertainments
2.1m visitors step into our sporting arena and meet the likes of David Beckham, Wayne Rooney, Tiger Woods & Muhammad Ali.

Tell us about the Opportunity / What is it?

The Sports Zone allows visitors to get up close and personal with some the biggest sporting legends of modern times including the likes of David Beckham, Michael Owen, Wayne Rooney & Jonny Wilkinson. One of the most interactive zones at Madame Tussauds, the zone provides the opportunity to have a putting competition with Tiger Woods, take a penalty in the World Cup, jump on a bike and have your photo taken on the Tour de France next to Lance Armstrong, or have a weigh in with Mohammed Ali!

What is the Marketing Objective?

The Sponsorship works on many levels; not only will it allow a brand to cement it's saliance with sport, it will also allow the public to directly interact with your brand via the opportunity to create a fully interactive experience. In addition huge brand awareness will be generated by the outdoor activity that is also part of the package.

How does it work?

Sponsorship includes: 1.Branding of the Sports Zone - via plasmas / backdrops / posters / leaflets / blue tooth / soundtrack / shop placement. 2.Outdoor branding - Ownership of giant backlit window underneath the iconic Planetarium + back lit 6 sheet on the front of the building (passing traffic of +50m) 3. Online sponsorship / branding 4. Full A4 page ad in Madame Tussauds Guidebook 5. Ticket promotions across the whole of the Tussauds group including Alton Towers, Throrpe Park, British Airways London Eye, Legoland, 6. Opportunity to host party in the Sports Zone.

Who's used it in the past?

No one - this is the very first time we are opening up Madame Tussauds to sponsors, so your chance to get in first!

Features / Benefits

Utilising Event / Outdoor / Experiential / Online / Print & Promotions the package allows the sponsor to fully immerse themsleves in all things Sport. Not only that, the proposition is truely unique - nowhere else in the Europe will you be able to get involved with a package like this. We are open to any additional ideas a sponsor may have - including creating a tailored interactive experience within the sports zone itself. We will also handle all creative + deal management & offer to co fund research into the sponsorship.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2.1 million visitors per year/50 million+ passing traffic
25 - 34
35 - 44
Male
ABC1
C2
NON-TRAD OUTDOOR
ONLINE
OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearENGAGEMENTEXPERIENTIAL
SPONSORSHIP / SPORT / FOOTBALL
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