The Discovery Channel Sponsorship Opportunity 2017.
Provided by Sky Media
Become part of the Discovery Networks family by sponsoring the Discovery Channel Environment.
Tell us about the Opportunity / What is it?
Sky Media and Discovery Networks are offering a unique opportunity to become part of the Discovery Networks family, by sponsoring the Discovery Channel Environment. Follow stories that take you from the bottom of the Pacific Ocean to the top of the Himalayan Mountains, with ground breaking documentaries and world-class entertainment.
What is the Marketing Objective?
TV sponsorship advertising provides the opportunity to build awareness of your brand or product - to reach audiences across the channel's high-quality, popular content.
Editorial - Bespoke branded hub, Native video content, Social competitions and polls.
Inventory - Rich media display, VAST & VPAID pre-roll, HPTOs, Editorial placements.
Social Activation - Facebook and Twitter promotion, Short-form video sponsorship, Extended audience promotion.
How does it work?
Scheduling & Accreditation:
- Discovery Channel
- 12 month sponsorship
- Monday - Sunday
- Approximately 732 hours per month
- 1 x 10" ident per hour
- A minimum of 2 idents should be created (plus more if possible) or Discovery Networks can create for additional budget.
Who's used it in the past?
Please contact Sky Media for details of previous advertisers.
Features / Benefits
- Discovery Channel viewers have a keen sense of adventure and are 76% more likely to regularly partake in climbing/mountaineering activities and are 32% more likely to go jogging in their spare time
- They are also +58% more likely to go to a music gig once a month
- 13% of the UK's top 10% earners are Discovery Channel viewers and they are +98% more likely to have a car that cost £40k or more and are +56% more likely to replace their car every 2 years or less.