This idea is archived

The Lady Health Spotlight

Provided by The Lady
Four pages dedicated to editorial about healthy teeth and gums.

Tell us about the Opportunity / What is it?

Our 15/3/13 issue will contain a spotlight on Healthy Teeth and Gums. We will cover different aspects of maintaining a beautiful smile. Whether that be basic hygiene or new treatments on the market, we will guide our readers through it. You will be able to take ownership of the pages with "in association with..." accreditation on each page, the final display page out of the activity and full page advertorial in addition, to fully integrate you. Online you will have your advertorial as a splash page with corresponding traffic drivers. You can also take single display pages.

What is the Marketing Objective?

Our readers are 76% ABC1, more than any other women's weekly, with high disposable income. By taking ownership of this spotlight, you will be at the forefront of their minds when it comes to evaluation of their oral health. The additional extension online will provide you with an opportunity for data capture and the chance for further marketing directly to an engaged and receptive audience.

How does it work?

Our Spotlights are something that our readers seek out. Each week they are different topics and touch on elements of our audiences lives that are important to them, in this case healthy teeth and gums. The spotlights are something that we know resonate extremely well with our readers, subsequently bringing us inquiries for the advertisers once the issue has passed from the readers if they have misplaced the copy.

Who's used it in the past?

This is a new sponsorship opportunity and so as yet, has never been used.

Features / Benefits

You will have complete ownership on every page of the spotlight with your company logo and full association, fully embedding you into the content. The display will provide standout and the advertorial will enable you to showcase your services. The online extension will ensure that you are present to all of our universe and provide the opportunity for direct enquiry.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k100k Readership
35 - 44
45 - 54
55 - 64
65+
Female
ABC1
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL15 Mar 13BUILD AWARENESSSPONSORSHIP / MEDIA
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