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Title Sponsor of Wild Winter on Animal Planet reach 1.4m Women

Provided by Discovery Networks Europe
Opportunity to sponsor a minimum of 200 hours of programming per month, over a period of three months

Tell us about the Opportunity / What is it?

Animal Planet will re-brand on October 1st to bring you bigger and better animal entertainment. Whether you want to come face to face with polar bears, run with reindeer or marvel at penguins with Nigel Marvin, this is the channel for you. To create a unique association with Animal Planet and reach their female and family audiences, through stunning and inspirational programming. This is an opportunity to sponsor a minimum of 200 hours of programming per month, over a period of three months.

What is the Marketing Objective?

Build brand affinity and reach core audience

How does it work?

All programming could be accredited and promoted as 'Product X - Sponsors of Wild Winter on Animal Planet' to add cohesion to the package. This also means that the same sponsorship credits can be used for each show if desired.

Who's used it in the past?

This is a brand new opportunity to reach this key target market in the run up to Christmas.

Features / Benefits

- In 2007, Animal Planet reached 3.4 million (Pay TV) Adults and 1.7 million Women - 1.4 million Women will be watching Animal Planet in the three month run up to Christmas - This year (Q1 08) Animal Planet ranked 4th among Factual Channels in terms of viewership

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kC2DE Women 35-44
35 - 44Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Dec 08BUILD AWARENESSSPONSORSHIP / MEDIA
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