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Travel Channel, The World's leading Travel Broadcaster

Provided by Travel Channel International Ltd
A unique opportunity to advertise on a national and pan regional basis across both television and online.

Tell us about the Opportunity / What is it?

Inspirational, informative and entertaining, Travel Channel presents a uniquely panoramic and objective perspective on the travel experience and therefore could be the perfect arena to promote your brand. Primarily a satellite television channel, transmitting 24 hours a day in 19 languages across Europe, the Middle East, Africa and Asia-Pacific, all content is supported by an extensive website which is translated into 12 languages providing readers/ viewers with practical advice in selecting and planning real holidays, with help of engaging presenters from across the globe.

What is the Marketing Objective?

Advertise with Travel Channel and reach an affluent audience of travel and leisure enthusiasts.

How does it work?

Launched in 1994, Travel Channel uses 20 satellite feeds to reach over 700 cable, satellite and IPTV platforms across the world. The channel is available in the United Kingdom on Sky Digital channel 251 along with a one hour time-shifted (+1) service on channel 252. Running alongside the television channel, the Travel Channel also has a strong online component enabling us to offer strong cross-platform opportunities, convergence, on-air and online advertising. Additionally, our skilled in-house production team offers sponsorship billboard and viewers competition production.

Who's used it in the past?

Companies who have advertised with the Travel Channel in the past include tourist boards, airlines, hotels and luxury brands (Emirates, Hilton Grand Vacations, British Airways etc) - effectively tapping in to our audience of actively engaged viewers with an interest in travel. Through choosing to advertise with us, brands have taken advantage of our impressive standing as the eighth most widely watched Pan-European travel channel in Europe, resting between BBC World News and Sky News International.

Features / Benefits

Through advertising with Travel Channel you will be ideally placed to reach the right people for your brand, whilst they are in the right place and in the right frame of mind, minimising wastage and creating cost effective coverage.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k59.5 million households across 118 countries
16 - 24
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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