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Trinity Mirror's Driving Force Package

Provided by Trinity Mirror
An editorially driven product across all Trinity Mirror Evening titles with potential to link to non TM titles via Amra.

Tell us about the Opportunity / What is it?

This is a brand new bespoke initiative to target all adult car owners / potential car owners and enthusiasts. The opportunity is there to capitalise on a central "daily title" approach encompassing editorial / promotions/sponsorship across press online & Interactive.

What is the Marketing Objective?

To communicate car marques and relevant businesses to this lucrative market.

How does it work?

To capitalise on the multi platform and informative approach of editorial and promotions encompassing press, online and interactive as a package.

Who's used it in the past?

This is a new initiative, watch this space for updates !

Features / Benefits

This initiative provides a centralised approach both editorially and commercially. This is an editorially driven product across all Trinity Mirror Evening titles with potential to link to non Trinity Mirror titles via Amra. This product reaches all adult car owners/ potential owners or enthusiasts. We can reach over 1 million adults in this marketplace weekly.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAll adult car owners/ potential owners or enthusiasts
35 - 44
45 - 54
Male
AB
ABC1
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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