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TV Ad Replacement in Upmarket Health Clubs

Provided by Half Minute Media
The seamless replacement of existing TV adverts in Commercial TV with ones targeted at members of specific upmarket Health Clubs

Tell us about the Opportunity / What is it?

Half Minute Media automates seamless insertion of advertising during the commercial breaks on live TV, in venues where large target audiences gather. Whilst members are exercising or having their post workout break and watching television, the broadcast adverts are replaced with ones relevant to them. The clubs are individually selected for their location and exclusivity.

What is the Marketing Objective?

Raising brand awareness. Time sensitive offers.

How does it work?

The system detects the beginning of every advert break and replaces those adverts with ones aimed at the health club members, seamlessly returning to the broadcast programme. With many of these ad breaks occurring during high profile sporting fixtures and peak trading hours, advertising can be expensive. We offer key advertising at a fraction of the cost of traditional TV.

Who's used it in the past?

Travel agencies e.g. Scott Dunn and Thompson Taylor-made. Property companies e.g Kiwi Prime Property. Recruitment consultants and Events.

Features / Benefits

You do not have to entice members to watch your advert, if they are watching broadcast television they will see it, regardless of which channel they are viewing. Some clubs have up to 25 screens in the gym area, and your ad will be repeated throughout the day making it hard to miss! Unlike conventional TV options our inventory is screened across all broadcasts. Therefore one contract buys all key events and peak times across all major channels.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUpmarket Health and Fitness Club Members
16 - 24
25 - 34
Female
Male
AB
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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