This idea is archived

Use trolley media to reach shoppers at major DIY stores.

Provided by Redbus
In-store media targeting shoppers in DIY stores delivers powerful messages to DIY shoppers.

Tell us about the Opportunity / What is it?

Redbus' in-store DIY media network spans the biggest names in UK DIY. In-store media is a powerful method of reaching shoppers in the DIY environment. On trolleys, advertising faces are positioned on the inside and outside of the trolley, maximising cover and frequency, delivering highly targeted audiences and unrivalled compliance, ensuring your message is seen and acted upon!

What is the Marketing Objective?

Increase sales, trial, act as a reminder for linked purchases (ie. paint and paint brushes). Communicate new product development and innovation. Build awareness. Deliver powerful messages at the points of choice and sale.

How does it work?

By placing media on retailer's assets which shoppers use to navigate the store environment, we ensure maximum exposure to the message for shoppers and maximum engagement with the communication.

Who's used it in the past?

Dulux, Polycell, Visa, Yell.com and American Express.

Features / Benefits

Tracking sales resulting from in-store campaigns using EPOS data renders these opportunities the most accountable out-of-home media channels available. By advertising to shoppers exactly at the points of choice & purchase, this enables advertisers to get as close as possible to the purchasing decision. Coupled with long dwell times, for the duration of their time in store, this ensures communications cut through to shoppers and are acted upon.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 23 million shopping trips within a 4 week period
25 - 34
35 - 44
45 - 54
55 - 64
Male
ABC1
C2
DE
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearPOS PROXIMITY
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