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Valentines Day 'Source' magazine for John Lewis Partnership

Provided by John Brown Media
Advertorial in Jan/Feb 08 edition of Source Magazine for John Lewis Partners suitable for premium clients and luxury gift ideas

Tell us about the Opportunity / What is it?

The magazine speaks to a discerning audience of 35+ ABC1 Women intelligently. Recent dipsticks research shows that the audience values the intelligent conversation, dialogue that can be had with Source magazine - this is an invaluable and extremely cost efficient way to access the backbone of middle England in an beautiful environment, with extremely low clutter (30% max advertising)

What is the Marketing Objective?

To target the core John Lewis shopper and inform them about the product in a different way to straight-forward advertising. The composite advertorial provides excellent stand-out as well as a creative tie-in with the rest of the magazine.

How does it work?

Single product shot with editorial-style text in full colour quarter-page size, with a background designed to blend in with the style of the rest of the magazine.

Who's used it in the past?

Source carries many of the most prestigious advertisers across many different categories: from Electronic and Fashion via motoring and food: Lancome, Estee Lauder Group, Prada, AEG, Panasonic, Toshiba, Subaru & Kia.

Features / Benefits

Advertising but with an editorial style, the Valentine's Day composite will allow you to promote a product alongside relevant and premium brands whilst targetting the highly sort-after AB demographic.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kJohn Lewis shoppers ABC1 Women 35+, bi-monthly
35 - 44
45 - 54
55 - 64
65+
Female
AB
ABC1
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 08 - 28 Feb 09BUILD AWARENESS
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