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Posted on 16 July 2009 at 15:11        Last modified on 29 July 2009 at 13:40 Printer Friendly View    Back to Homepage
Reference Title Provided By
4916 Viral adver-game to promote your brand or service Koko Digital

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency A wide audience of mixed age and gender.
Target Audience
16 - 24
25 - 34
All Genders
All Classes
Media Type MOBILE/ INTERACTIVE
ONLINE
Location NATIONAL
Timings
All Year   More information
Marketing Objective
Build Awareness   More information
Opportunity Type SPONSORSHIP / MEDIA
 

Tell us about the Opportunity / What is it?
Koko advergames rank amongst some of the world's most successful, allowing millions of users access to your brand, product, or service, delivering huge amounts of web traffic, and collecting many thousands of email addresses. Previous campaigns boast over 5 million unique users in under 8 weeks, delivering a 20% CTR, and collecting many thousands of email addresses. Fusing advertising and entertainment with a solid business strategy, our in house service covers all stages of a campaign, from concept and design, to global distribution.
 
How does it work?
Once the concept has been agreed, Koko will go on to design, develop and distribute the campaign, incorporating key brand messages, direct call to actions at key intervals throughout the game, and embedding any data capture mechanisms such as competitions or high score boards. Using our organic seeding service, the campaign is then distributed (seeded) to many thousands of websites, forums, viral newsletters, and blogs. This then has the potential to deliver an unlimited amount of users (usually millions) to your brand, delivering results for many months.
 
Who's used it in the past?
Koko has a healthy and ongoing relationship with many of the UKs biggest brands. These include Red Bull, Epson, Sony, Panasonic, Monster, Currys (DSGi), Cancer Research UK, Historic Royal Palaces, and The Make-A-Wish Foundation UK. Cancer Research UK (Race for Life) used a viral game to promote the 2009 "Race for Life" events across the UK. The campaign delivered 5 million plays to the game within a 3 month period.
 
Features / Benefits
Viral adver-games offer a fantastic return on investment over more traditional advertising, delivering millions of hits, a high CTR rate, and has the potential to deliver results for many months. Koko have many client testimonials that back up the potential of this relatively new and exciting industry, and we would be happy to provide these on request.
 

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