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Virgin Radio Exclusives & Roadies

Provided by Virgin Radio
Strategic airtime opportunities to advertise within Virgin Radio's news environment.

Tell us about the Opportunity / What is it?

Virgin Radio is offering advertisers solus airtime opportunities within its news environments. Exclusives - Virgin Radio has a dedicated, independent news team who provided listeners with up-to-date news.

What is the Marketing Objective?

To build awareness.

How does it work?

Virgin has solus airtime spots after its news reports which is an appointment to listen for our audience. As the spot is solus this environment provides standout for advertisers.

Who's used it in the past?

BA, BVHE Wild Hogs, Tom Tom, Michelin, Blockbusters, Pizza Hut

Features / Benefits

These are Virgin Radio's highest profile spots reaching up to 1.8 million listeners with an appointment to listen, high attention programming and massive standout. As the only national radio station playing credible music to over 2.5 million people, who's listeners love their music, film, sports and are online savvy, this is a very attractive audience for brands to target.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 1.3-1.8 million, frequency 3.3-6.1 OTH
25 - 34
35 - 44
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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