This idea is archived

Warrington Wolves Match Sponsorship & Stadium Advertising

Provided by The Rugby Football League
Match day exposure/increased brand recognition, targeting average crowd of 11,000 - opportunity to entertain clients/employees.

Tell us about the Opportunity / What is it?

Matchday sponsorship entitles a company to hospitality for employees/potential clients. Exposure within the ground is provided through programme advertising(distributed to corporate customers and to the general public)/tannoy announcements. Stadium advertising boards within The Halliwell Jones Stadium provide exposure both locally and nationally (televised games) targeting businesses/families/young adults; Warrington Wolves RL is the hub of sport/business in the local area.

What is the Marketing Objective?

*Expand brand awareness - North West/Nationally *Maintain local exposure - Warrington *Expand range of target audience. *Brand identity

How does it work?

Match sponsor receives a hospitality package (meal) and printed programme advertisement/ stadium tannoy announcement. Stadium advertising boards located pitchside, physical board facing required target audience (business/family/young adults)

Who's used it in the past?

Various companies throughout the Warrington area and has recently expanded across the North West and nationally. e.g. Vestas

Features / Benefits

*Exposure to wide audience within the Warrington area *Opportunity to increase exposure nationally on televised games (SKY, BBC) *Become part of growth of Rugby League locally and nationally.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMatch-day audience 11,000 with a male bias.
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
Kids HH
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / SPORT / RUGBY
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