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Broadcast & Online sponsorship of Coca-Cola Football League

Provided by Sky Media
Reach 6.5m adults through sponsorship of Sky Sports coverage of the 2009/2010 Football League. Includes up to 86 live matches.

Tell us about the Opportunity / What is it?

Sky Sports are seeking both a broadcast and online sponsor for all coverage of the Coca-Cola Football League, including The Championship, League One, League Two and The St Johnstone's Paint Trophy for the 2009/2010 season. The coverage includes up to 86 live matches from August to May, following the highs and lows of both promotion and relegation battles, and the added drama of the play-offs at the business end of the season. All of this, plus previews and reviews of all the weekend's action in Big League Weekend 1 & 2.

What is the Marketing Objective?

To maximise the number of people who will see / hear about your brand and reach a male-dominated audience.

How does it work?

The sponsor will receive the following accreditation for all live fixtures from The Championship, League One, League Two & The St Johnstone's Paint Trophy - 2 x 15 secs opening & closing credits and 8 x 5 secs break bumpers. On Highlights/Repeats the sponsor will receive opening & closing credits of 2 x 15 secs and 6 x 5 secs break bumpers. The sponsor will also be featured visually and verbally on all on-air promos run specifically for coverage of The Championship, League One, League Two & St Johnstone's Paint Trophy. Please see attached document for full package details.

Who's used it in the past?

Please contact a member of the Sky Media team for details.

Features / Benefits

This is a multi-platform sponsorship opportunity, offering advertisers to not only reach this male dominated audience via Football League programming but also provides the opportunity to tap into the SkySports online audience via is a dedicated sports website that is the UK number 1 sporting destination - attracting 11 million Unique Users (Hit box average for 2008) and 500 million page impression per month (Hit box). The site provides extended support to broadcast team and generates nearly 4 million video plays every month.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6.5million adults via a male bias.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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