Garnier build awareness & increase sales of the Kids Rapido product in a fun way with an online microsite & on-air webdive.
Garnier Ambre Solaire wanted to build awareness and increase sales of the Kids Rapido product whilst creating a fun and engaging way to demonstrate how easy it is for kids to take care in the sun. Turner Media Innovations created a fully interactive campaign using on air and online. We showcased the product by introducing characters that would educate kids about staying safe in the sun on air and backed up on line with product and safety information. There was also the chance to have fun online playing a bespoke game to enter the competiton to win great prizes.
To build awareness and increase sales of the Kids Rapido product.
For the first stage of the campaign we created 1 x 40" webdrive and 1 x 30" cut down webdrive to air across Cartoon Network, CNToo and Boom to direct viewers to the online microsite. A bespoke Garnier Ambre Solaire Kids Rapido microsite hosted on CartoonNetwork.co.uk, supported by banners and buttons which ran across CartoonNetwork.co.uk and Boomerangtv.co.uk. The site featured a sing-along song, a Wrap, Splat, Hat! mini game to help kids learn to be safe in the sun. Next, we edited 2008 30" spot to create a new ad and designed a bespoke game that featured on pack.
The microsite received over 18,500 page views with an average session length of around 9 mins. The competition received over 1,500 entries. "They make it look quite good on the advert... they describe it really well"
What helps you remember it? "Wrap, Splat, Hat"
- Engaging game that integrated the Wrap/Splat/Hat message
- Clear link between game and TV communications creating cohesion
- Clear 'game' button for easy navigation