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Opportunity to sponsor 'Tough Jobs' programming on HISTORY

Provided by Sky Media
Sponsor this package of programming on HISTORY which includes content such as Ice Road Truckers, Oil Riggers & Modern Marvels

Tell us about the Opportunity / What is it?

Sky Media and AETN UK are pleased to offer an advertiser the opportunity to sponsor 'TOUGH JOBS' - a package of programming on HISTORY & HISTORY HD which is available as a 12 month sponsorship. The high quality programming of HISTORY challenges perceptions of the past, telling stories of well-known adventures and those that have remained hidden over time. 'Tough Jobs' promises to deliver the most exhilarating, adrenaline-charged showdowns of man versus nature. Example programming includes Ice Road Truckers, Oil Riggers, Modern Marvels, AX Men and Monster Moves.

What is the Marketing Objective?

Opportunity to build awareness of your brand and associate with HISTORY - part of the AETN global television network which delivers world class factual programming.

How does it work?

12 Month sponsorship of 'Tough Jobs' content across Prime Time and Daytime is currently on offer to advertisers. The package includes a minimum of 260 hours of sponsored prime time content and UK Premieres and a minimum of 416 hours of sponsored daytime content. Sponsorship branding would automatically be carried on to HISTORY HD and the majority of programmes on HISTORY are one hour episodes with 3 centre breaks. 12 month sponsorship would offer an advertiser approx 5,408 sponsorship credits throughout the package.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous sponsors.

Features / Benefits

There are additional opportunities to extend the sponsorship association including promotional on-air trailers - a 5" credit appear before every promotional trailer aired which promotes the Tough Jobs programming strand over the sponsorship period. ONLINE: an online package can include Banners, Skyscrapers and MPUs across the AETN websites. E-NEWSLETTERS: bespoke E-Newsletters can be used to promote the sponsorship association. COMPETITION: AETN can create a competition to win prizes of the sponsor's choice which will be housed online & promoted via E-Newsletters.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted audience coverage of 3.6m adults with a male bias
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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