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Sponsor Bedlam: Series 2 on Sky Living

Provided by Sky Media
Sky Living HD has commissioned a second series of the hit, haunting drama Bedlam.

Tell us about the Opportunity / What is it?

The first series aired in February 2011 and is Sky Living's most successful commissioned drama series to date. The new series promises to be even darker and scarier than before. Returning with sharp scripts, dramatic special effects and compelling story lines, Bedlam will boast an all new line up. Leading the cast is award winning actress Lacey Turner (Eastenders, Being Human), playing Ellie, a newcomer who gets caught up in the danger and mystery surrounding the old mental asylum.

What is the Marketing Objective?

Build upon the success of Bedlam Series 1; Sky Living's most successful commissioned drama series to date.

How does it work?

Sky Media is offering a brand the opportunity to sponsor the second season of Bedlam on Sky Living. This opportunity can be extended to online and begins in November 2012. Programming includes 6x30 minute episodes, plus repeats on Sky Living Channels and any showings on Sky Anytime and Sky Go. Accreditation will consist of the following; Opening and Closing credits of 15 seconds, Break bumpers of 2x5 seconds and accreditation on all programme specific trailers over 20 seconds.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Part of Sky's huge investment into original British programming which will see a 50% increase in investment over the next 3 years. "Spooky meets sexy" - Daily Telegraph. "Spooky, sexy and filled with fashionably stopped glottals, this paranormal drama will keep teens and twenty-somethings from putting out the lights for weeks to come." - The Observer. "The Sixth Sense meets Being Human..." - Radio Times.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated to reach approximately 679,000 ABC1 females
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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