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Sponsor Threesome Series 2 on Comedy Central

Provided by Sky Media
After the great success of the popular first series, we are proud to offer a brand the chance to sponsor Threesome Series 2.

Tell us about the Opportunity / What is it?

After the success of Series 1, Comedy Central and Sky Media are proud to offer the sponsorship of the returning series, Threesome. The second series moves on from the topic of pregnancy towards the three characters getting used to the responsibilities of parenthood and experiencing being grownups. Comedy Central's first original sitcom proved truly reflective of the times we live in. Surreal, warm and affecting, Threesome is a fresh and unique take on relationships. What sets the show apart from the herd is a charming and hilarious script and it's trio of new stars.

What is the Marketing Objective?

Align your brand with the successful second series of this popular sitcom.

How does it work?

Scheduling is due to take place across Comedy Central and Comedy Central +1 from October 2012. To include 7x30 minute episodes aired at 21:30 with two repeats per week. Accreditation will include Opening and Closing credits of 15 seconds and Break Bumpers of 2x5 seconds. Accreditation on programmes specific trailers over 20 seconds.

Who's used it in the past?

Please contact Mike Murphy with regards to previous advertisers.

Features / Benefits

The series successfully averaged a whopping 222,000 individuals with a peak of 261,000 individuals. The launch of threesome was higher than that of series 1 of The Inbetweeners on E4! It was the biggest launch for Comedy Central since Mike & Molly. Share of viewing in Ireland increased by a colossal +305% - a channel first. The premiers had an impressive 57% 1634 adult profile. Plus there is an opportunity to extend this sponsorship online.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEstimated to reach 839,000 adults aged 16-34
16 - 24Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 12 - 30 Nov 12BUILD AWARENESSSPONSORSHIP / MEDIA
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