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Sponsorship of a global online/social photography competition

Provided by Talenthouse
A global social photography competition with Talenthouse and Getty Images

Tell us about the Opportunity / What is it?

A global competition 'Creative Invite' is launched calling on photographers to submit their best original image around a set theme.The winner will receive a once-in-a-lifetime opportunity to travel the world and photograph the seven modern wonders exclusively for Getty Images, using a high quality mobile device or camera. They would be accompanied by a professional production team who would document their journey, and a seven part series would be produced that would be seeded and disseminated via multiple online and mainstream channels.

What is the Marketing Objective?

- Drive original content for Getty and the sponsor via online and main stream media (TV) - Provide a viable commercial opportunity for the winner and finalists (their images sold via iStock) - Promote, through product usage and product placement, the sponsors technology - Raise awareness of the sponsor's brand and drive product sales - Raise awareness of the issues surrounding the protection of online IP - Raise awareness of the issues surrounding the protection of world heritage sites

How does it work?

A global Creative Invite is launched calling on photographers to submit their best original image around a set theme. The Invite is hosted, submissions are showcased, and voting takes place on, sponsor's websites, and via an integrated iFrame which is also seeded out as part of a PR campaign. Shortlisted submissions chosen by our judges are then professionally reproduced and shown in a 1 week exhibition at the Getty Images Gallery, London. During this time visitors can cast their vote as well as attend evening master-classes. A winner is then chosen.

Who's used it in the past?

This is the first time this unique opportunity has been hosted by talenthouse and presented to potential sponsors. Talenthouse can demonstrate a plethora of photography based case studies.

Features / Benefits

- Branded Creative Invite and integrated iFrame - Branding within Getty Images gallery space during exhibition - Host evening master-classes - Distribution of promotional collateral during exhibition - Opportunity to present winners with their prizes - Distribution of merchandise at Winner's Reception (Invitation only) - Extensive social media coverage - Editorial piece published in the talenthouse blog - Co-branding on travel documentary footage (online) - Use of selected images/footage for promotional use - Align brand with eco-friendly initiative

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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