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Sponsorship of Glenn Martin DDS on Sky1 & Sky1 HD

Provided by Sky Media
Reach 1.4m adults aged 16-34 through sponsorship of this new stop-motion animation from the creator of Celebrity Death Match

Tell us about the Opportunity / What is it?

Glenn Martin, DDS follows the adventures of a dentist, Glenn Martin, and his family as they leave suburbia behind and embark on a cross-country adventure in their toothbrush-topped dental mobile. The show's unique look of stop-motion animation comes from Eric Fogel, creator of the MTV series Celebrity Death Match; the dynamic writing is overseen by Michael Jamin and Sivert Glarum, veterans of such shows as King of the Hill and Just Shoot Me. Sponsorship of Glenn Martin, DDS is currently on offer.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand and associate with family comedy.

How does it work?

The series will air on Sky 1 & Sky 1 HD over 40 X 30' shows, starting 11th March 2010 at 20:30, plus repeats on Sky1 and Sky2 . The sponsor will receive 2 x 15 seconds opening and closing credit, plus 2 x 5 second break bumpers per episode. Extending sponsorships onto the Sky1 site create further engagement for the brand and also a direct response mechanic. Key elements of the Glenn Martin microsite will include:- editorial features, cast biographies, photo galleries, video clips. Estimated 1,000,000 impressions.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Brand new animated comedy series that has received huge acclaim in the US - Great opportunity for a brand to associate with a family comedy - Association with award winning entertainment channel Sky1 - Simulcast on Sky1 HD, allowing 4 times better picture quality and Dolby sound to Sky's most affluent subscribers - Multi-platform distribution including repeats on Sky1 and Sky 2.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAv TVRs (first runs): 1.28 16-34 yr old adults, 1.33 men
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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