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Obese: A Year To Save My Life on Sky1 HD

Provided by Sky Media
Exclusive sponsorship opportunity for the UK premiere of 'Obese: A Year to Save My Life' on Sky 1 HD.

Tell us about the Opportunity / What is it?

Sponsorship opportunity for a brand new factual series 'Obese: A Year To Save My Life on Sky1 HD. This is an exclusive UK premiere, the 9 part series will air from January 2012. Filmed over the course of a year, cameras follow nine people who need to lose weight before obesity kills them. Each programme will follow the highs and lows of one participant's journey to reveal an intimate and compelling portrait of their lives as they struggle to follow a strict weight loss programme of diet, exercise and therapy.

What is the Marketing Objective?

Build brand awareness.

How does it work?

Each episode the sponsorship will run in the opening credits: 1 x 15 seconds; break bumpers: 2 x 5 seconds per centre break (3 centre breaks per 1 hour show) and the closing credit: 1 x 15 seconds on Sky 1 & Sky 1 HD. Plus repeats on Sky 1 & Sky 2 and any showings on Sky Anytime & Sky Go. The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. ***Online sponsorship is also available.

Who's used it in the past?

Contact Sky Media.

Features / Benefits

Multi-platform distribution including repeats on Sky1 and Sky2. Brand association with award winning entertainment channel Sky1. Plus, Sky1 website online reach of - Unique Users: 767,000; Page Views: 11.4 million

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated to reach an audience of 40.788 million adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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