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The Guardian's Euro 2012 Cross-Platform Sponsorship Proposal

Provided by Guardian Newspapers Limited
Utilising all of the Guardian's platforms to reach one of the largest, affluent and most engaged football audiences in the UK.

Tell us about the Opportunity / What is it?

It is an opportunity for a brand to associate themselves with our leading Football content across a unique and substantial cross platform audience. With each platform delivering its own unique profile and opportunity. Offering more tactical potential for strategic messaging (by platform) and targeted communications. Our leading properties include James Richardson's Podcasts, Lefo Fussball Highlights, Twitter Replays, Live Blogging, Global Fans Network and much, much more.

What is the Marketing Objective?

Reach one of the largest, affluent and most engaged football audiences in the UK.

How does it work?

Brand association with a nationally recognised and critically acclaimed sports content, that has one of the largest, most affluent and engaged sports audiences in the UK. All Digital placements will provide links to brand websites offering greater accountability and potential for data driven insights and results.

Who's used it in the past?

This is a brand new offering.

Features / Benefits

Euro 2012 James Richardson Podcast, James & Barry do Euro - Video, Lego Fussball Highlights, Hand Drawn Football Histories, Fans Network, Live Blogging, Open Journalism/Bespoke Content, Facebook App Tenancy, Twitter Replays, Euro 2012 online Hub Tenancy, Mobile Hub Tenancy, Euro 2012 iPad Eyewitness App.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFootball site 5.3m unique monthly browsers.
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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