The show is shot in front of a live studio audience and is based around amazing facts and trivia. Each show will see three celebrity panellists offering up an incredible fact in a bid to prove they have the best one. The heritage of the fact may be from pub banter or it could be based on anecdotal evidence, either way each celebrity champions and stands by the authenticity of their claim as they are put to the test by any means necessary. Whether it involves gluing themselves to a ceiling or being electrocuted, hilarious methods will be employed to establish a winner

Align your brand with Sky's original programming -.this opportunity allows the sponsor to become part of Sky's commitment to creating original British content. With a whole wealth of British comedy and drama across our channels there is also the possibility to extend this sponsorship to include other programming to further reach.

Scheduling and Accreditation: Premier runs on Sky 1 HD, Sky1+1 & Sky 1. 7 x 60 minute episodes starting in September 2014. Repeats on Sky 1, Sky 2 and any showings On Demand. 15" credits opening/closing credits. 5" bumpers per centre break (of which there are three per show).

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A host of celebrity panellists will join Lee Mack every week enabling the sponsor to associate with talent which will increase the appeal of the show, thus extending reach. Multiplatform Sponsorship - with our plethora of platforms sponsors are able to reach audiences on various touch points and extend reach with our VoD service. Including online allows fans of Duck Quacks Don't Echo to delve in to the content further all the while in the presence of the sponsors exclusive advertising, message which will strengthen the partnership.