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Ad-Air The Biggest Outdoor Media in the World at London Heathrow

Provided by Ad-Air Group PLC
A unique medium targeting airline passengers in their seats whilst landing and taking off at one of the world's busiest airports

Tell us about the Opportunity / What is it?

The Ad-Air product is straightforward, powerful and effective - it extends the concept of billboards to produce a medium that targets airline passengers in their seats. Ad-Air reaches this highly quality captive audience by placing advertisements of up to five acres or 20,000 m2 in size on the ground alongside flight paths in and out of the world's busiest airports, when they have little else to distract them - no in-flight-entertainment or use of electronic devices, seats upright, tables stowed, they naturally look out of the window, which is where our ads will be seen.

What is the Marketing Objective?

To target a unique audience of arriving and departing passengers at one of the world's busiest airports. To maximise global exposure for the client at Heathrow Airport by targeting multiple audiences through a targeting PR campaign- Current and potential customers, passengers and consumers, business partners, the media and staff

How does it work?

20,000m2 adverts are strategically placed on the flight paths. Targeting airline passengers during the final approach & departure period of their flight. In flight entertainment must be switched off, window shutters open, and passengers must be seated with their seatback up. With little else to distract them, it is natural curiosity for them to look out of the window...and we have an exclusive on their attention...

Who's used it in the past?

Sorouh Real Estate from Abu Dhabi are currently advertising on our site in Dubai.

Features / Benefits

Our digitally printed 20,000 square meter banners are strategically positioned to target airline passengers in their seats, at the world's busiest international airports. Each advert is 555 times bigger than a 96 sheet! Audience delivery is top end too, with 30% of passengers on each plane being able to view the adverts. London Heathrow is now offered to the market for display periods of 28 days. Targeted PR campaigns to maximise global exposure.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReaching 6.3 million unique viewers per annum.
25 - 34
35 - 44
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND STATURE
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