This idea is archived

Advertising on Escalators

Provided by Escasite
Innovative media idea enabling advertising signage to be displayed in a protected recess in an escalator stairwell. Great impact

Tell us about the Opportunity / What is it?

Escalator Advertising Limited (EAL), a New Zealand public company has now launched ESCASITE in the UK. The globally patented, innovative media solution enables easily changeable advertising signage to be displayed in a protected recess in an escalator step riser. Whether using individual, consecutive steps or the entire length of the escalator clients have the flexibility of running aspirational, branding, product or promotional orientated copy in a retail environment where the average time spent browsing is two hours.

What is the Marketing Objective?

Brand/product promotion.

How does it work?

The advertisement is protected by an impact & fire resistant polycarbonate cover that replicates the original escalator step riser profile. The cover plates are fixed onto the ESCASITE step using a unique fastening system, which allows signs to be changed in minutes, but maintains the full security of operation.

Who's used it in the past?

Our top 10 clients have a combined mixed media spend of £130 million per annum in the UK and are prestige brands with a global reach. Advertisers specializing in fashion, cosmetics, toiletries, leisure and electrical goods have been quick to harness the medium. ESCASITE has carried campaigns for Coca-Cola, Air Canada & Samsonite in the US; Nike, Kodak, Reebok & Philips in New Zealand and Samsung, The Discovery Channel, Estée Lauder & Boots, The Body Shop, Tommy's Charity and this month McDonalds in the UK.

Features / Benefits

No other media owner in the UK can offer this Outdoor solution. As each of our case study downloads demonstrate, the 11 square meter canvas can be both a practical and dynamic medium to accelerate 'brand recall' and/ or drive the consumer's 'consideration to purchase'. Independent research revealed 65% of 16-44 year olds thought ESCASITE was more interesting than traditional poster formats and 77% of ABC1s agreed it is 'eye catching' and 'distinctive'.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k155 million shoppers per annum
25 - 34
45 - 54
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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