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August Bank Holiday Sponsorship on Gold

Provided by Global Media & Entertainment
Make the most of the August bank holiday and sponsor the Gold bank holiday £500 phone-in competition!

Tell us about the Opportunity / What is it?

Across the August Bank Holiday Gold will be giving listeners the chance to win cash all weekend in conjuncton with your brand! In the lead up to the August Bank Holiday promotional trailers will run encouraging listeners to tune in all weekend to hear the greatest hits of all time.

What is the Marketing Objective?

Build brand awareness with the UK's biggest classic hits network!

How does it work?

In each show across the long weekend, we will tell listeners to listen out for the "bonus track"and to call the studio when they hear it. We will pick one caller at random to come to air who will win a £500 cash prize in conjunction with your brand! Sponsor credits will run each day on Saturday, Sunday and Bank Holiday Monday between 8am and 7pm as wrapped around the music.

Who's used it in the past?

An endless list of advertisers have used the Gold platform to reach our dedicated audiences, for further details please contact Rowena Peck via the contact details tab.

Features / Benefits

Gold is committed to providing a comprehensive local news, weather, travel and sport service as well as local programming to keeps listeners informed and entertained. Gold reaches 1,543,000 listeners each week; listeners are ABC1, 45-54, equal male and female split.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 1,543,000 ABC1 45-54 listeners
45 - 54Female
Male
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL05 Jun 13 - 31 Jul 13BUILD AWARENESSBRANDED CONTENT / RADIO
SPONSORSHIP / MEDIA
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