The first day of school varies based on the school district, but most children will return to school at some point during the first week of September. Universities open their doors to new & returning students in mid-late September. For most retailers, aside from Christmas, 'Back to School' is the biggest shopping period of the year. This period usually starts at the beginning of July and lasts until after classes start. Although every year, true to past form, the back to school rush happens in August. This provides a much needed lift in sales after the summer lull.

Nowadays 45% of secondary school British students take smartphones to school and the average cost is no less than £362. Taking this kind of expenditure in to account, this time of year is a great opportunity for retailers to attract customers with special/new products.

150 x Mall Digital 6s & 32 Large format mall screens. 150 x Mall Digital 6s & 32 Large format mall screens & 20 x large format digital screens (retail skew) - Network hours. National POS 100 x Asda 6s & 100 x Tesco Digital 6s (Flex 10)

Please get in touch for further information - however, Some brands that would really benefit from promoting their products/services during this period include Yakult, HTC, Propercorn, Mondelez, Sainsbury's, McCain, Pepsi, Fruitella & Co-Op.

86% of 7-15 year olds snack at least once a day, and 52% of these eat a homemade packed lunch at school, which shows the importance of POS OOH opportunities in the lead up to the new school year. There is a strong affinity with students and advertising on Bus and Underground formats, with 61% of 15-21 year olds having seen an advertisement on either a bus or the London Underground in the past week.