Partnership Opportunities across Big Brother and Celebrity Big Brother.
The guilty pleasure that everyone knows is back in Summer 2017 for new series of both Big Brother and Celebrity Big Brother. It is the live TV phenomenon that continues to have great ratings success and maintains a loyal following.
Big Brother delivers value:
- £6m TV value
- £600K VOD value
- £1.5m Promo value.
Big Brother delivers reach:
- The two summer series reached over 23.6m individuals in 2016
- Last summer, the Celebrity Big Brother final averaged over 2.1m and the Big Brother final averaged 1.6m.
Opportunity to build brand awareness with the audience of an established hit show.
Core audience:
- 42% of 1634s
- 51% of HWCHs
- 40% of INDs.
Celebrity Big Brother was ranked by Twitter as it's #1 top trending TV show of 2016.
CBB S17 was 2017 's number 1 most tweeted about programme on TV in the UK with 2.3m tweets.
Summer Partnership Details:
- Sponsorship credits across - 15" at start, 2 x 5" in CB and 10" in end breaks across programming.
Big Brother & Celebrity Big Brother:
- Big Brother - June/July TX.
- Celebrity Big Brother - July/August TX
- 60 min shows everyday at 9pm and one 90 min live eviction per week on C5.
- Repeats on Channel 5, 5STAR, MTV & My5.
Bit on the Side:
- Daily news/magazine based show on weeknights on C5 about Big Brother, normally presented by Rylan Clark-Neal and Emma Riley.
Please contact Sky Media for details of previous sponsors.
Key Date to note:
- All approvals and deliveries to be complete by 28th April 2017.
Opportunities exist for sponsorship, TV & VOD & Logo Inclusion.
Please see attached documentation for further information.
Opportunity can be extended to include on air and online social driven competition, on demand, product placement, licensing and talent - Big Brother talent Emma Willis and Rylan Clarke-Neal could be approached for commercial ideas.
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