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Big City Radio & The Hits: Sponsorship of Feel Good Friday Night

Provided by Bauer Media
Kick-start the weekend with your radio every Friday night 7-10pm with Feel Good Friday Night reaching 268,000 adults.

Tell us about the Opportunity / What is it?

Ownership of Feel Good Friday Night across Big City Radio Network and the Hits. All about fun, feel good music delivered in a fun, contemporary and credible way. It's about being in the mood for the weekend now in 2007. Dance, Disco, Rock, Pop - as long as it makes the listener feel good, we'll play it. Example Playlist: Candi Staton: Young Hearts run Free, Bodyrockers: I Like the Way, James Brown: I Feel Good, Dee Lite: Groove Is In The Heart, Michael Gray: The Weekend, Bon Jovi: Livin on a Prayer, Chic: Good Times

What is the Marketing Objective?

PR-ability and huge talkability!

How does it work?

Every week 10 pre-recorded trails run in the build up to Friday night promoting the show and incorporating your brand message. The show itself on Friday will have 3 sponsorship credits every hour. Integral promotions are included to use at tactical times throughout the sponsorship. The programme is localised to each station with features such as listeners calling in telling us what they're up to in their town and an option to select their own feel good anthems.

Who's used it in the past?

A brand new programming strand free from any previous brand associations.

Features / Benefits

This opportunity can be tailored to meet your needs. Associate you product with a brand new music driven show in touch with the local area, targeting listeners getting ready for their big night out. Create an appointment to listen, in the ultimate Friday night atmosphere. Can include promotions and integrate effectiveness research into the sponsorship to monitor results and steer activity going forward. Plenty of opportunity to extend the property off-air with online, sms, events, street teams etc.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAged 15-44, 268,000 listeners every friday night
16 - 24
25 - 34
35 - 44
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
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