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CASE STUDY: Activision launch video game with Cartoon Network

Provided by Turner Media Innovations
Activision promoted the launch of the new Lego Indiana Jones video game using broadcast sponsorship and dedicated microsite

What was the Challenge / Background of the Campaign?

Activision wanted to promote the launch of the new LEGO Indiana Jones video game to kids 6-11. Turner Media Innovations created an All Action Hour block on Cartoon Network featuring 2 of the best action shows - Ben 10 and Storm Hawks. Turner Media Innovations then created bespoke LEGO Indiana Jones sponsorship credits, consisting of 1 x open, 1 x close, and 6 x sponsorship idents, to sit around the block, and also tagged the Network tune-in spot. A LEGO Indy microsite included information about the product and a trailer for the game which could be personalised shared. Find out more...

What was the Campaign Objective?

To build awareness of the new LEGO Indiana Jones video to kids.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6 to 11.
0 - 9
10 - 15
Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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