CASE STUDY: Bandai - Pac Man Campaign

Provided by SuperAwesome
Utilizing Swapits homepage and TV zone to build awareness among boys.
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What was the Challenge / Background of the Campaign?

Bandai Pacman needed a high impact campaign in order to announce its return and engage with boys.

What was the Campaign Objective?

Engage with boys and build awareness.

What was the Solution?

We allowed Pac Man to takeover Swapits homepage and TV zone via impactful creative takeovers. We ran a Swapit first for 6 days where the Pac Man character became our cursor. This meant the boys no matter what page they were on across the Swapit platform would be engaging with Pac Man. We ran Pac Man creative in Swapit TV to allow the boys to further engage with Pac Man.

What were the Results?

The campaign generated a CTR of over 1%. The Pac Man video generated over 10,000 views of and over 2.5 million impressions were served in 6 days for the campaign.
BudgetReach & FrequencyTarget AudienceMedia Used
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0 - 9Male
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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