we've always created a bespoke campaign for Adidas based on the target and product in question. The challenge has been to deliver unique activity that delivers strong impact and buzz amongst the brand's target. In this instance, Adidas wanted to promote product launches and keep Adidas' image fresh and vibrant in consumer's minds. Our ideas have included legal fly posting, street campaigns, art installations and unique builds featuring Adidas products.
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A variety of objectives: drive to store, drive to web, new product launch, brand awareness, proximity, sales drive.