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CASE STUDY: Creative out of home advertising for Adidas

Provided by Jack
For over 10 years, we've worked with Adidas launching new products, raising awareness and driving to store.

What was the Challenge / Background of the Campaign?

we've always created a bespoke campaign for Adidas based on the target and product in question. The challenge has been to deliver unique activity that delivers strong impact and buzz amongst the brand's target. In this instance, Adidas wanted to promote product launches and keep Adidas' image fresh and vibrant in consumer's minds. Our ideas have included legal fly posting, street campaigns, art installations and unique builds featuring Adidas products. Find out more...

What was the Campaign Objective?

A variety of objectives: drive to store, drive to web, new product launch, brand awareness, proximity, sales drive.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k16-35 year old adults
16 - 24
25 - 34
Both
ABC1
C2
OUTDOOR / AMBIENT
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
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