Pitch Branding Advertising Opportunities
Provided by PLAYFOOTBALL
Reach 16 - 34 year old football players with On-Pitch branding opportunities.
Tell us about the Opportunity / What is it?
PlayFootball provides a unique and compelling route to reach regular football players at the very heart of community football. On pitch branding allows a brand to advertise on pitch side boards across our 20 UK sites. Bespoke packages are available, from single boards to complete coverage.
What is the Marketing Objective?
This opportunity provides brands with a highly target-able market; male sports fans aged 16 - 34. Pitch side branding can be used to build awareness of new or existing products among this demographic. Adidas currently use pitch branding to display brand and tactical messaging that can be amended and changed depending on the strategy and timings required.
How does it work?
Number of pitches varies across our 20 sites from Portsmouth to York. Each pitch has 4 sides and up to 40 boards available. They are behind the goals and down each side. Each board is fully customisable and can display individual board size messaging or a run the length of the pitch. We can manage short term campaigns for a minimum of 2 months or long terms brand strategy. We handle all the production and installation, as well as the replacement - should the need arise.
Who's used it in the past?
Partners include Britvic - Gatorade, Heineken - Fosters & Adidas.
Features / Benefits
Long Dwell times - Matches are 35 minutes each so player is exposed to the boards for a minimum of 35 minutes each match. A frequent and regular visit to the centre (each team play at least once a week) ensures a number of touch points over a period of a few weeks.