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CASE STUDY: Fun Resources raise movie awareness with 7-11 yrs

Provided by JazzyMedia
JazzyMedia provided Primary schools with fantastic free resources to celebrate new movie release, The Adventures of Tintin.

What was the Challenge / Background of the Campaign?

To celebrate the release of new movie, The Adventures of Tintin, the Client wanted to provide Primary schools nationwide with a range of high quality, fun and free resources to use during reward time and wet weather play as well as for after school clubs or as a take-home in the lead-up to the movie release and October Half Term. The challenge was to ensure that as many Primary schools as possible were able to access the free resources for the budget available.

What was the Campaign Objective?

Tintin is a familiar character to many parents but is less well known to a younger audience. The Client wanted to raise awareness of Tintin and his adventures with children and in particular, 7-11 year olds. By providing a range of high quality and fun resources for Primary schools for use outside of lessons, the Client hoped to prompt discussion between children, their parents and teachers.

What was the Solution?

Primary schools were invited to participate in the activity which included colourful A0 posters, fun A4 Activity sheets and a range of resources on award winning website squizzes.com. The printed resources were available for schools to use in the 2 week period leading up to the October Half term whilst the resources on Squizzes were available to children throughout the holidays as well. 526 Primary schools participated in the activity, the maximum number of schools able to receive printed resources for the budget available.

What were the Results?

JazzyMedia conducted research with 376 pupils aged 7-11 yrs a week into the activity -94% recalled the communication -78% spoke to someone about the movie -71% of parents saw the resources or were told about the film by their child. The Client and Agency were delighted 'We regularly use JazzyMedia for our animation releases as their media offerings are highly targeted and engaging. This was reinforced recently through research undertaken for a major Theatrical client of ours. We were delighted with the research as well as the overall campaign results.' Comms Manager, MEC.

What were the Key Learnings of this Campaign?

Our network of schools enjoy receiving high quality and free resources "The activity sheet helps because it gets the children involved in doing something, makes them look at it, and get an idea of what the film is like."(South Petherwin CP Primary School). But it's not just the teachers and pupils who enjoy the resources, parents do too! "Children loved the Tintin activities and parents have told children how they used to enjoy Tintin stories when they were young."(Creswell Junior School). For your free copy of the Primary research detailed above, contact JazzyMedia.

BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k526 Primary schools participated in the activity
0 - 9
10 - 15
Both
All
Kids HH
OUTDOOR / POSTERS
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearBUILD AWARENESSCSR/COMMUNITY
SAMPLING
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