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CASE STUDY: LEGO "The Adventures of Clutch Powers"

Provided by Turner Media Innovations
Universal harness the power of Turner Media's digital properties to promote the release of LEGO - The Adventures of Clutch Power

What was the Challenge / Background of the Campaign?

Universal wanted to harness the power of our digital properties to promote the DVD release of their new release. For this digital campaign Turner Media created an engaging micro site full of information about the film, featuring the trailer, an online game and competition, the key aim of which was to raise awareness and encourage engagement with the content - both of which where thoroughly achieved. Promotional banners were created to draw attention and increase traffic to the new site through placement on the popular childrens TV channels, Cartoon network and Boomerang. Find out more...

What was the Campaign Objective?

Through harnessing the power of digital marketing Universal looked to raise awareness of their new release and engage their viewers in the brand through a variety of interactive content.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsUnder 10's and the parents of young children
0 - 9Male
Kids HH
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSBRANDED CONTENT / ONLINE
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