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CASE STUDY: Mateus increase awareness with 6 sheets.

Provided by Titan Outdoor UK
Mateus used Morrrisons 6 sheets to increase awareness and purchase consideration of its rosé shiraz wine

What was the Challenge / Background of the Campaign?

Mateus sought to increase awareness and purchase consideration of its rosé shiraz wine. Titan created a national campaign to target shoppers at Morrisons stores. Research was conducted across three stores; Sheffield, Sutton and Lichfield pre and post campaign. The Mateus supermarket advertising campaign increased brand awareness by 21%. This raised the Mateus profile from fourth to second position in terms of brand recognition. Perceptions of Mateus were improved amongst Morrisons shoppers at the post-stage: Colourful / Bright +66% and Young / Lively / Trendy +250%. Find out more...

What was the Campaign Objective?

To increase awareness and purchase consideration of its rosé shiraz wine.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOver 18 shoppers at Morrisons.
25 - 34
35 - 44
Female
ABC1
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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