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CASE STUDY: Promoting the "Tooth Fairy" on Air and Online

Provided by Turner Media Innovations
Creating a multi-platform promotional campaign prior to the release of the Fox movie "Tooth Fairy"

What was the Challenge / Background of the Campaign?

In order to attract and engage a young audience for this new cinematic release a dual platform approach was adopted spanning both online and broadcast media, specifically utilising the reach and frequency of the popular Cartoon Network channel through a full weekend of sponsorship. Online, a bespoke micro-site was created, amounting over 10,000 hits, where young viewers were able to view the trailer and find out about the film; alongside this, engagement was created though the development of a themed web-based game and a competition attracting 9,500 entries. Find out more...

What was the Campaign Objective?

Drive penetration and increase brand awareness

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsChildren aged 7-14 years
0 - 9
10 - 15
Both
Kids HH
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE PENETRATIONSPONSORSHIP / MEDIA
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