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CASE STUDY: Southern Comfort 'Legendary Nights' Campaign

Provided by Bauer Media
To associate Southern Comfort with having a "legendary night"

What was the Challenge / Background of the Campaign?

Associate Southern Comfort with making friendships stronger, leading to having a "legendary night" and allude to Soco's link with the New Orleans Mardi Gras Our solution was to create a bespoke microsite that hosted all the Legendary Nights activity. Users were encouraged to send in tales from their own most legendary nights and explain how that night made their friendship stronger. Find out more...

What was the Campaign Objective?

Associate Southern Comfort with making friendships stronger

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BudgetReach & FrequencyTarget AudienceMedia Used
£251k to £500k18-34 year old socialisers
16 - 24
25 - 34
Male
ABC1
C2
DE
MAGS / CONSUMER
ONLINE
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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