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CASE STUDY: University of Exeter use online brand ambassadors

Provided by The Student Room
University of Exeter wanted to increase applications from high quality students for 2 of their courses, English and History.

What was the Challenge / Background of the Campaign?

University of Exeter wanted to raise awareness of our Cornwall Campus, which appeals to a specific type of student, who may not want a traditional big city University experience. Specifically they wanted to focus on increasing applications from high quality students for two courses, English and History.

What was the Campaign Objective?

To increase applications.

What was the Solution?

University of Exeter wanted to promote the campus and courses via student ambassadors and The Student Room's unique Official Rep product allowed us to do this online. The client recruited 3 students for each course we were promoting, who were trained by TSR to use the Official Rep profiles to talk to students. As well as the two Official Reps, TSR drove traffic to a specific Cornwall Campus landing page with geographic and forum targeted display advertising

What were the Results?

"We closed applications to our Cornwall Campus for the first time and our Official Reps were involved in a number of discussions with students interested in studying at our Cornwall Campus, one of which has been viewed over 23,000 times."

What were the Key Learnings of this Campaign?

"Getting our existing students to talk to prospective students has always been one of the most effective ways of converting interest into applications. TSR offered us the perfect platform, and helped us deliver record levels of conversion at our Cornwall campus. We recruited an additional 600 high quality UG students overall in 2013, and this campaign played no small part." (David Miller, Head of Marketing).

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsCampus has been viewed online over 23,000 times
16 - 24Both
Students
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, SouthAll YearINCREASE SALES
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