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CASE STUDY: Zoo 'Are You Man Enough?' Campaign

Provided by Bauer Media
Zoo launched a campaign to raise awareness of the Royal Marines Commandos, helping them appear inclusive and open to all.

What was the Challenge / Background of the Campaign?

To raise awareness of the Royal Marines Commandos and help them appear inclusive and open to all. To communicate the key message of the campaign, 'It's A State Of Mind', which defines today's Royal Marines Commandos. The Royal Marines Commandos' 'Are You Man Enough?' challenge across Zoo's brand platforms. An 8-week campaign incorporating activity in print and online designed to illustrate both the mental and physical aptitude required to be a Royal Marines Commando whilst highlighting the RMC training regime and encourage entry into the competition. Find out more...

What was the Campaign Objective?

To raise awareness of the Royal Marines Commandos, defining today's Royal Marines Commandos

BudgetReach & FrequencyTarget AudienceMedia Used
£101k to £250k8 week campaign
16 - 24Male
ABC1
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERS
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