This idea is archived

Convenience shopping - outdoor 6-sheet campaign

Provided by Primesight
Roadside proximity coverage of national convenience stores

Tell us about the Opportunity / What is it?

Use 6-sheet displays outside nationally distributed convenience stores to increase sales of your product at the point of sale. Outlets include Somerfield, Co-op, Spar, Budgens, Texaco, Tesco Express, Sainsbury’s Local and local newsagents, The campaign also drives roadside awareness with 47% coverage of all adults across the UK.

What is the Marketing Objective?

Our head-on illuminated display posters give your brand maximum visibility just prior to entering the store and close to the point of sale, increasing brand awareness.

How does it work?

Panels are positioned at the closest possible proximity (zero metres) to the convenience stores increasing sales uplift. You buy our campaign - your product sells more, is stocked more and has better shelf space positioning. It is the best campaign for targeting convenience store products within the Outdoor marketplace. Primesight also provide research to demonstrate the resulting sales uplift during your campaign.

Who's used it in the past?

All large convenience advertisers use this campaign regularly - Masterfoods, Cadburys, Nestle, Coca cola, Walkers etc. We offer direct test and control research via electronic point of sale to provide specific sales uplift data for your product. This clearly shows the positive effect that buying the Convenience package has on your brand.

Features / Benefits

A through-the-line retail process ensures maximum sales of your product, enabled by unique relationships with store owners, personalised pre-campaign mail-outs to increase stock levels, cash & carry sales promotion displays to improved shelf position and accountability through Electronic Point of Sale (EPoS) research providing specific sales uplift data.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k70% of the UK population
25 - 34
45 - 54
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITY
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