This idea is archived

CTN Stop & Shop 6 sheets at Motorway Services & Petrol stations

Provided by Admedia (Archived)
Stop & Shop - Highly targeted POS campaign of 550 head on 6 sheets + 550 washroom displays outside 260 top convenience stores

Tell us about the Opportunity / What is it?

Admedia POS 6-sheets at Motorway Service Areas are also a highly-effective national audience coverage-builder. Located nationally at every one of the 131 Motorway Service Areas in the UK. Use to reach the maximum number of adults or provide effective, sales-driving point of sale presence.

What is the Marketing Objective?

CTN Point of sale, national population coverage.

How does it work?

Stop&Shop, our point of sale buying route consists of head-on displays positioned directly at the entrance of both the MSA and petrol forecourt store and is proven to lift sales of impulse-products by an average of 40%. MSA convenience stores receive the highest level of footfall in the market. The campaign of 262 stores delivers the equivalent footfall of 2,880 high street stores and average spend per head is 60% higher.

Who's used it in the past?

A wide range of leading brands - with a focus on the FMCG. Previous clients have included Coca Cola, Walls, Nestle, Mars, Cadbury and Unilever. In terms of proven success, Red Bull, repeat users of the Stop&Shop (CTN) buying route achieved a 78% increase in sales during campaign activity. The high impact Cadbury Trebor posters successfully reached a huge 25+ year old audience, effectively communicating the key brand messages and driving sales. Sales increased significantly and prompted awareness reached 78 per cent among the core audience.

Features / Benefits

All campaigns are fully national with incremental coverage of a time-poor audience of non-urban commuters and business travellers, as well as a wider weekend audience of families and young weekend-breakers. Stop&Shop significantly increases the national reach of CTN 6-sheet campaigns providing extra campaign awareness. Admedia continuously commission awareness research which have provided far stronger recall averages than high-street based campaigns. Independently supplied EPOS data proves the effectiveness of the point of sale presence.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReaching 25% of all adults
16 - 24
25 - 34
Male
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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