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Digital screens at London's new Westfield shopping centre

Provided by Exterion Media
Advertising opportunities in London's newest shopping and retail destination - Westfield London.

Tell us about the Opportunity / What is it?

Westfield is London's newest landmark. It will become one of London's most visited retail and leisure destinations and set a new benchmark for creating and delivering an indulgent and enjoyable shopping experience. Located in West London and with over 265 stores, 50 eclectic dining destinations, a 16 screen cinema installed in 2009 and more, Westfield will house some of the world's finest brands alongside famous highstreet stores and create not just a shopping centre but the ultimate lifestyle destination. CBS Outdoor are offering a digital led proposition within Westfield.

What is the Marketing Objective?

High end retailers and luxury brands can showcase their product through proximity to purchase and a message that can be changed at the touch of button in support of store promotions or dynamic pricing.

How does it work?

There are 110 x 57" LCD faces throughout Westfield. Many displays are double sided to ensure advertising is seen in whichever direction it is approached. In addition to being able to buy network packages for the whole of Westfield, CBS offer dynamic packages such as the Vanity Pack to specifically target beauty clients, the Yummy Mummy pack for child-friendly brands and Couture Pack for fashion brands. The 'Centre Spectacular LED' is one of 4 large format digital sites adding another dimension to a campaign. Premium showcase squares and 6 sheets are available in car parks.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

Opportunity to reach consumers in the right mindset within a controlled environment; the busy high street has many distractions, whilst the whole concept of Westfield is calm indulgence. The environment is non-cluttered, our sites have been meticulously planned to enhance the experience. Plus our product offering is digital, which allows for even closer message targeting and flexibility. This opportunity fits not only for tenants and brands stocked at Westfield, but for a wide range of categories looking to target affluent Londoners and tap into their mindset.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEst 28mil people to visit Westfield in 1 year
25 - 34
35 - 44
45 - 54
All adults
Female
Both
AB
ABC1
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearPOS PROXIMITY
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