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Experiential platform through massage to ski resorts

Provided by Ibiza Angels Ltd
Alpine Angels is looking for brand partner seeking to target affluent ski holiday makers through the exciting medium of touch.

Tell us about the Opportunity / What is it?

Ibiza Angels Ltd is planning to launch Alpine Angels, set to be the most predominant new business to come out of the Alps, since the invention of the Snowboard. The Alpine Angels will deliver a bespoke 7 minute foot & calf OR a head, neck and shoulder massage, to customers within nightclubs, bars, mountain restaurants, hotels, chalets and high profile events, on a 'pay what you feel it's worth' basis. The opportunity is for a brand partner to sponsor a team of 6 Angels in 3 key resorts to deliver promotions along side the massages to the lucrative holiday market.

What is the Marketing Objective?

The marketing objective is to raise awareness and positively impact ski holiday makers through promotions whilst leaving customers feeling great with a positive impression of the product or brand. No other opportunity offers such a simple route to market in a such a positive way.

How does it work?

Similar to the success brands such as O2 and Arcadia Group have experienced through Ibiza Angels we are offering uniform sponsorship as well as the opportunity to deliver a number of pre-arranged incentives. Activation includes: . Pre-defined message delivered with each massage . Sampling and promotions . Flyering . Uniform branding . Competitions . Point of sale promotions The activation is extremely simple and there will be one point of contact at Alpine Angels to help make sure the campaign is delivered to its maximum effect with the minimum of fuss.

Who's used it in the past?

Alpine Angels was trialed last season in Vebier over 3 weekends with huge success. Although no promotions were delivered the trial demonstrated that there was enourous potential for this service. A track record of delivering the activation of sponsorships/promotions can be seen through the brands that Ibzia Angels work with. These include: O2, Arcadia Group, Shark Energy Drink, Ben Sherman, Betfair, Marks & Spencers, Rimmel UK, Virgin Mobile, Xbox, Nissan, Norwich Union, MBT Footwear, British American Tobacco, Credit Suisse, to name a few.

Features / Benefits

Alpine Angels offers high impact but low cost activation to an extremely affluent audience. This is an opportunity to be a part of an exciting new service that will be hugely popular in this environment as demonstrated by the success of Ibiza Angels and the trail last year. No other medium in the Alps offers such an effective yet simple access to all the environments listed above.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kreach 18 - 45 year olds, 7 days a week @ resorts in the Alps
25 - 34
35 - 44
Female
Male
AB
DIRECT MARKETING
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Apr 09BUILD AWARENESSEXPERIENTIAL
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