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FHM - the worlds leading mens brand!

Provided by Bauer Media
Target 1,571,000 readers of FHM magazine: a true lifestyle brand featuring fashion, sport, gadgets & women!

Tell us about the Opportunity / What is it?

FHM is the UK's biggest selling monthy and is quickly establishing itself as the largest men's magazine in the world. Packed with the funniest, sexiest and most useful information, FHM is now a must read for British men every month. Every issue features the sexiest women in the world, along with all the best in music, movies, sex, health, fitness, gadgets and fashion. The typical FHM reader has a strong sense of adventure, fashion and fun. The target reader is a 26 year old man, with a core target of 15-34 year olds.

What is the Marketing Objective?

To raise awareness of your brand with the hard to reach young male audience.

How does it work?

FHM can offer brands cross media advertising opportunities. Magazine opportunities include cover ads, full, half and quarter page ads, bound-ins, inserts and tip-ons as well as opportunities to sponsor special features or particular sections within the magazine throughout the year. Beyond the page, FHM offers online advertising on www.fhm.co.uk which attracts 1,800,000 unique users and 32,400,000 page impressions per month or you can target our 232,000 email newsletter subscribers. Also available is the opportunity to sponsor FHM events such as 100 sexiest & High St Honeys.

Who's used it in the past?

Brands who have used FHM include Aftershave (Boss and Lacoste), Cars (Ford and Vauxhall), FMCG (L'Oreal and Coke). When L'Oreal launched their new men's range through sponsoring the FHM fashion section they saw a 10% increase in brand awareness and a 5% increase in sales.

Features / Benefits

The FHM reader wants to be entertained without wasting his time and most of all he wants ammunition to stay ahead. If this is your target market we have a fantastic cross media brand that will reach them at different levels. Being part of the Uk's top male media brand, potentiallly across a number of platforms: Reaching your target audience in 'their media'. FHM is the biggest selling monthly men's magazine in the UK and is quickly establishing itself as the biggest men's magazine in the world.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1,571,000 adult readership each month!
16 - 24
25 - 34
Male
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESAMPLING
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