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Get Face-to-Face With 100,000 14-18 yr olds at Technopop

Provided by BAM
Technopop is the UK's newest educational festival set to welcome 100,000 visitors (predominately 14-18 yrs) to the Olympic Park

Tell us about the Opportunity / What is it?

Technopop is a fresh and exciting pop-up science, tech and innovation festival aimed at getting young people (up to 19 yrs) excited and engaged with STEM sectors. The event is designed to be a fully immersive exhibition with an interactive 4-week programme of educational workshops and events. With terrific content-driven sessions, the event's sole purpose is to inspire the next generation of entrepreneurs, developers, designers and scientists from all walks of life. Multiple advertising opportunities available from lead sponsorship through to standard stalls/experiential.

What is the Marketing Objective?

Whether your aim is to raise brand awareness, increase acquisitions or simply engage with a young audience, Technopop can help fulfil a number of objectives. Aligning yourself with an incredible and inspiring event will resonate with a young audience, helping raise awareness and build your brand. The ability to promote, distribute material or sample at the event itself is possible through a multitude of on-site stall spaces. Amplification of messages can also be achieved through the festival's digital channels which can help drive web traffic and/or sign-ups.

How does it work?

Technopop takes place over a four week period from Oct-Nov. The Olympic Park venue provides the perfect setting to welcome 100,000 14-18s, parents and teachers. The event is closed on Mondays and Tuesdays. Wednesday - Friday every week is focused on education with schools and colleges bringing groups of students en masse. The weekend is open to the public with parents bringing families to have fun and enjoy the event. Attendance for schools and colleges is free of charge with a small charge for parents attending at the weekend. Online registration is also encouraged.

Who's used it in the past?

The event is in its first year but has already had a host of key-name partners including NASA, UK Space Agency, Skype, Jamie's Ministry of Food, University of Bristol, Loughborough University, and many more!

Features / Benefits

Technopop is a fresh and exciting event which provides the unique opportunity to promote your brand or message face-to-face with 100,000 14-18 yr olds, parents, teachers and advisors. It offers a fantastic opportunity to align your brand with a key event with a truly great cause. There are a host of advertising opportunities available to cater for all budgets, from lead sponsorship and co-branding through to standard displays and experiential activities. The event is also set to gain extensive PR and media coverage before, during and after the event.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
10 - 15
16 - 24
Both
ABC1
Students
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 19 Oct 14POS PROXIMITYSPONSORSHIP
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