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Get in on the Action- Online Advertising on Runescape.com

Provided by OTP Media
Get in the game and display your message through online advertising opportunities on Runescape.com

Tell us about the Opportunity / What is it?

If you're looking for a presence online with exposure to a young demographic, Runescape is the place to be seen. Second only to one competitor Runscape has taken youngsters by storm, offering simple graphics and usability to an ever loyal fan base. One of the few Massively Mulitplayer Online Role Games (MMORPG) to offer display advertising in game, Runescape has plenty to offer any advertiser wanting to talk directly to an engaged audience. This is a chance for you to use banner advertising to get your message across.

What is the Marketing Objective?

Building Brand Awareness

How does it work?

This package provides the display of your creative and message in 728x90 (superbanner), 120x600 (skyscraper) and 300x250 (MPU) placements, above and below the fold within the certain pages of Runescape, creating a prominent impact to the content within the pages.

Who's used it in the past?

Advertisers include COI-Knife Crime, T-Mobile and God of War

Features / Benefits

Perhaps the biggest feature of this site is the game itself helping Runescape to become the number 1 stickiest site with hard core gamers spending on average 2hrs 25mins on the site. Also the site is one of two sites with the highest percentage of under 18s with 62%. With these benefits in Runescape's favor you would be hard pressed to find a more dedicated young audience in one online space.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kYoung gamers,monthly 2mil unique users,20mil pages,5% Reach
10 - 15
16 - 24
Male
Students
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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