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Get involved with Galaxy in the creation of a Winter Event

Provided by Global Media & Entertainment
Galaxy Radio will create a music festival to take place in France in 2008 - a Brand New promotion!

Tell us about the Opportunity / What is it?

Galaxy will create a music festival to take place in France in 2008 The festival would run for 5 days around the 29-30th March (dates TBC) and would feature the best in popular dance and R 'n' B music as well as DJ's performing in a number of different venues around the resort over the 4 / 5 nights. We would seek a headline act, such as Groove Armada (tbc) or Basement Jaxx (tbc), to play on a main stage or main club night. Galaxy DJs would play other events / nights. Subject to programming approval, some events & club nights will be broadcast across Galaxy FM.

What is the Marketing Objective?

Engage with the elusive 15-34 market through creation of a desirable product for them to enjoy both on and off air. Association with a 'cool' and trendy event that has elements of sports but a focus on music and a focus of 'friends'.

How does it work?

On Air: Pre recorded trails and live reads from November to March highlighting Event. Promotions to send listeners to the event. Outside broadcasts coming live from the resort on Galaxy FM, in association with the client. Off Air: Microsite, Promotions via SMS, Newsletters, E-magazine, Rough Guide to resorts, Sampling at events, Client branded Slopes & Club nights. Wks 1 & 2 - Launch promotion in Network Evening Show Wks 3-15 - Co-promotional trails Wks 16 & 17 - Breakfast show promotions across Network to win tickets Wk 18 Event Week - Huge exposure

Who's used it in the past?

This is a BRAND NEW promotion!

Features / Benefits

Please note this is a work in progress, the earlier a brand gets involved the more control they will have over the event... •Opportunity to reach nearly 3 Million, 15-34 adults •Extended campaign running across 4 Months (November to March) •Audience interaction through on air promotions and experiential ideas •Sponsorship can be developed to include multiple access points including: -on air sponsorship / promotions -sampling / experiential -creation of branded content -Online / Mobile -ATL Marketing / Branding -CRM -& bespoke research

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k15-34 year old adults
16 - 24Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Mar 08 - 31 Mar 08BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / DANCE
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