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Get Set for Summer in London with XFM

Provided by Global Media & Entertainment
Reach over 1 million adults across London this June via XFM and Choice FM as London gets set for summer!

Tell us about the Opportunity / What is it?

Are you set for the summer? As the sun shines over London - our city is getting ready for one of the most exciting summers it has ever seen. Our listeners are making sure they look their best and are feeling fab as the summer months loom on London. Entertaining, real and relatable presenters maintain XFM's friendly and upbeat values, reflecting the attitudes of its 15-34 male audience.

What is the Marketing Objective?

This a perfect opportunity for feel good summer London clients such as beauty, spas and detox to live music, days out and much more.

How does it work?

High impact airtime campaign designed to communicate key 'get set for summer' offers across a young, cool and credible London audience. XFM London really connects with listeners to create an enthusiastic and loyal music community, embracing the UK's passion for live music through gigs, live events and club nights.

Features / Benefits

Listeners are ABC1 dominant, articulate, opinion forming, independent individuals with high levels of disposable income and social influence. They trust XFM to play the music they want to hear (be that new music or X-list classics) and to bring them closer to the artist they love through intimate sessions and gigs...Broadcasting on 104.9 in London and across the country on digital, online at xfm.co.uk and on your mobile.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k132 spots giving half a million reach over a 4 week period
16 - 24
25 - 34
Male
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 30 Jun 12BUILD AWARENESS
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