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GreenerLiving: promote your green products to an ABC1 readership

Provided by GreenerLiving Media Ltd
Consumer magazine and website covering anything and everything from a greener angle for a mainstream audience.

Tell us about the Opportunity / What is it?

GreenerLiving covers everything from a greener perspective: from cars, white goods, solar panels and home energy, heating and lighting through to holidays, food, money/investments, fashions, gardening and home interiors. Written in an accessible and entertaining style, it provides information and features on new products, technologies and trends, without preaching or treehugging, to help consumers make informed choices. We also offer promotions and affiliate deals, in which the GreenerLiving website is used as a gateway to allow readers to buy your greener products.

What is the Marketing Objective?

GreenerLiving aims to: a) Raise public awareness of the green aspects of your brand, helping to create a feel-good factor around your products. b) Improve consumers' understanding of your commitment to corporate responsibility through the new, greener products and services you are offering or developing. c) Encourage consumers to trial your products and foster a sense of excitement around new innovations. d) Drive sales of your greener products through advertising, promotions and affiliate agreements.

How does it work?

GreenerLiving uses a clear, independent and entertaining style to reflect how readers can take small steps to going green. It provides background, explanations and case studies to show how greener products are being used and appreciated in real-life situations. It includes celebrity profiles, comment and humour to create a positive buzz and address the scepticism that some may feel about green issues. Many readers like what they read and seek out the products covered, and we will use our website to help drive traffic to partners' and advertisers' online retail operations.

Who's used it in the past?

Advertisers who have used GreenerLiving magazine include CIS Insurance (the Co-op Group), Nouvelle (recycled toilet tissue), John Wiley & Sons (the Parenting for Dummies and Green Living for Dummies series of books), Scottish Power, Adili, Monodraught (the Sola-Vent sun pipe), travel-offers.co.uk, Viridian (vitamins and herbs), Solar Twin and Trelowarren (the 'eco-timeshare'). However, distributing the magazine as a digital product via the web and our affiliate offering are new parts of the project and are being introduced as part of the relaunch.

Features / Benefits

GreenerLiving has a flexible business model that uses high-quality content to generate interest in its topic areas. We are offering sponsorship opportunities, as well as promotions and competitions, combined with an affiliate programme to help guide customers to buy greener goods and services - all under one roof - and deepen our relationship with interested consumers. The digital magazine system, managed by NewspaperDirect, is able to collect very detailed information on editorial and ad page views and can track click-throughs for audit.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEstimated readership: 60,000. Published bi-monthly
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearEDUCATE CONSUMERS
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