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Harry Potter and the Deathly Hallows Media Opportunities

Provided by Pearl and Dean Cinemas Ltd
An opportunity for you to advertise your brand through a variety of platforms around the much anticipated Harry Potter release.

Tell us about the Opportunity / What is it?

Pearl and Dean provide advertisers with innovative communication solutions to capture the imagination of cinemagoers via a wide range of both above-the-line and below-the-line media solutions. We have a range of opportunities for you to promote your brand around the most anticipated release of the year... Harry Potter and the Deathly Hallows Part 1. With an estimated 5 week box office of £50,000,000 and estimated admissions of 4,163,265 across our sites this is an opportunity too good to miss!

What is the Marketing Objective?

This offer allows you to target a broad audience range during a period when cinema attendance is guaranteed to be high.

How does it work?

On-Screen Opportunities - We are offering a national 4 week on screen package around the Harry Potter release consisting of a 30" ad. Interactive floors - This is a chance for you and your brand to use new, innovative technology to project a 3 minute creative onto the floor of the cinema foyer. Customers can then react with the creative creating a memorable experience. Sampling - This is the opportunity to sample your product on the opening weekend of the film at 20 sites across our network.

Who's used it in the past?

Various brands have used a selection of these options around a Harry Potter release and their campaigns have always proved to be a success. Example brands include Nesquick, Renault, Red Bull and Haribo.

Features / Benefits

The global phenomenon of Harry Potter is coming to an end and there is certainly a real sense of occasion around this release; following the characters over the course of what will be eight movies, and seeing the main actors literally grow into adults before our very eyes reflects the same journey for much of the audience. As the penultimate instalment to the franchise, Harry Potter and the Deathly Hallows is a key opportunity for brands to target a wide range of consumers when audience figures are guaranteed to be high.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated admissions of 4,163,265 across our sites
0 - 9
10 - 15
25 - 34
35 - 44
Both
All
Kids HH
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 19 Nov 10BUILD AWARENESSPUBLIC RELATIONS
SAMPLING
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